Creating Value through Cause-Related Marketing and Celebrity Advocacy: The Case of YouthAIDS & PSI

New Case study released! Abstract: Population Services International (PSI) is a leading global health organization with programs targeting malaria, child survival, HIV, reproductive health and non-communicable diseases. Working in partnership with the public and private sectors, and harnessing market practices, PSI provides life-saving products, clinical services and behavior change communications that empower the world’s most […]

Interview on Bloomberg TV (Jan 2012)

CLICK HERE TO VIDEO

Is Income Disparity Slowly Fueling the Next Global Crisis?

Opinion co-authored with Kevin Lu – The Wall Street Journal, Jan 21 2012. The recent years have seen the occurrence of an unprecedented series of catastrophes and crises over a very short period of time. Terrorist attacks in New York, Madrid, London and Mumbai; massive deadly natural disasters in one country after another: not only […]

2012 Global Risks Report now available.

The world has recently gone through rather extraordinary times. What are the top risks for 2012? Look at the 7th edition of the World Ecocomomic Forum GRR report, in collaboration with the Wharton Risk Center, MMC, SwissRe and Zurich. What are the top 50 risks this year? CLICK HERE TO WATCH FOR A RECENT INTERVIEW […]

2012 World Economic Forum Global Risks Report just released today! (Jan 2012)

The world has recently gone through rather extraordinary times. What are the top risks for 2012? Look at the 7th edition of the World Ecocomomic Forum GRR report, in collaboration with the Wharton Risk Center, MMC, SwissRe and Zurich. What are the top 50 risks this year? CLICK HERE TO WATCH FOR A RECENT INTERVIEW […]